The 1% For All® model: spend that funds impact

Unlike "cashback" programs or empty CSR promises, 1% For All® is written into the contract and logged transaction by transaction. There is no rounding, no optional end-of-month donation, no checkbox to tick in the app. Every payment, whether it's a fuel top-up, a meal voucher, a toll tag passage, or a hotel night, automatically generates 1% for the Greenway Foundation.

At the end of each billing cycle, the company receives three deliverables:

• A consolidated impact statement, per entity, per period, and per spending category;
• An amount eligible for the philanthropy tax credit (60% of the donated amount, capped at €20,000 or 0.5% of pre-tax revenue)^[2];
• CSRD-ready data, broken down by project (sustainable mobility, inclusion), ready to feed directly into ESG indicators.

Procurement teams are already spending every month on mobility, meals, travel, and off-PO purchases. 1% For All® requires no additional budget: it converts an existing expense into a measurable contribution. This is the difference between a declarative CSR policy and an operational one, embedded in the financial cycle.

For a CFO, the maths is straightforward. Take a mid-sized company with €500,000 in annual corporate card spend: 1% For All® generates €5,000 in annual contribution. With the 60% philanthropy tax credit, the net cost to the company is €2,000 for documented, publishable, and CSRD-reportable impact. The return is not strictly financial: it is reputational, HR-driven (employer brand), and regulatory (CSRD compliance).

Funds collected through 1% For All® are allocated by the Greenway Foundation to sustainable mobility and inclusion projects. Project selection is published, results are documented, and the Foundation's board, independent from Greenway, validates all allocations. This governance ensures the commitment is not a marketing claim but a verifiable mechanism.

In practice, supported projects may include: funding EV charging stations in rural areas, electric mobility training programmes for young people, or co-financing cargo bike fleets for local non-profits. Each donor company receives an annual report detailing how the funds were used, an essential piece for stakeholder dialogue and CSR audits.

The CSRD (Corporate Sustainability Reporting Directive) requires companies to publish precise indicators on their contributions to environmental and social objectives. 1% For All® provides pre-structured data: total contributed amount, breakdown by project, alignment with SDGs (Sustainable Development Goals), and the associated tax credit calculation.

For a company subject to CSRD, this native traceability eliminates the time-consuming manual consolidation work that typically accompanies sustainability reporting. The impact is documented at source, the transaction itself, rather than reconstructed after the fact. That is what sets an integrated mechanism apart from a traditional corporate philanthropy approach.